Before our engagement, INext ERP faced several challenges that limited its growth. The company had a low digital presence, with limited activity on platforms like LinkedIn, Instagram, and Facebook, resulting in weak brand recall among its target audience. Additionally, the complex nature of ERP solutions made it difficult to communicate their value to non-technical business owners, especially without engaging content to simplify the features. Moreover, there was no structured lead generation strategy in place — social media efforts were not driving conversions, and ad campaigns lacked focus, leading to a low ROI.