Amazon Brand Store
Aruha has been a leading name in Ayurvedic skincare and wellness. Drawing upon a deep-rooted tradition of holistic healing passed down through generations, Aruha blends ancient wisdom with modern science to create authentic and effective products.
E-COMMERCE STORE
1/8/20251 min read
Brand Storytelling:
Collaborated closely with Aruha to explore its legacy, uncovering the stories behind its ancient formulations and familial traditions. Crafted a compelling narrative that celebrated Aruha's dedication to Ayurvedic principles and its innovative use of natural ingredients, including figs and dates – a first for an entire skincare range.
Creative Digital Strategy:Created a visually stunning website that serves as a digital hub for Aruha, showcasing its products, stories, and ethos. Implemented an intuitive user interface and seamless navigation to enhance the customer journey.
Leveraged multimedia elements such as videos, testimonials, and educational content to engage visitors and educate them about Ayurveda and the benefits of Aruha's offerings.
Conclusion:
In collaboration with Go Digital, Aruha leveraged strategic storytelling and creative digital strategies to carve out a distinct identity in the competitive skincare market. By honoring its Ayurvedic legacy while embracing modern digital practices, Aruha successfully connected with a new generation of wellness enthusiasts, paving the way for continued success.
