Performance Marketing
To amplify its marketing efforts, Sweet n Savoury partnered with Go Digital to execute a series of performance marketing campaigns. The key focus was crafting highly engaging ad creatives that effectively communicated Sweet n Savoury's unique brand identity and targeting the ideal audience segments to maximize reach and engagement.
PERFORMANCE MARKETING
1/8/20251 min read
Founded by Chef Ayushi, Sweet n Savoury is a dessert brand renowned for its elegant creations that burst with bold, delicious flavors. Drawing inspiration from classic French techniques and the founder's passion for the Spanish language, Sweet n Savoury has established a distinctive presence in the market.
Objective:
Implement targeted performance marketing campaigns across various digital platforms to significantly increase online visibility, drive higher engagement, and ultimately boost sales.
Results:During the initial three months, Facebook Ads delivered a 3x Return on Ad Spend (ROAS), demonstrating a positive return on investment.
The Festive Season campaign in the next month saw a significant surge in performance, achieving a remarkable 7.5x ROAS. This substantial increase in campaign effectiveness and revenue generation can be attributed to the use of compelling ad creatives and precise audience targeting.
Conclusion:The successful partnership between Sweet N Savoury and Go Digital highlights the significant impact of strategic performance marketing within the food and beverage industry. Through targeted digital campaigns, Sweet N Savoury effectively amplified its online presence, engaged its audience, and ultimately drove substantial business growth
